What about a web 3.0 for 2007 ?
Maybe some of these things will happen in 2007 ?
Online Video will be essential
Internet video and Internet video advertising are getting the biggest media.In fact, the websites that propose videos are growing faster than the dollar !
YouTube was bought by Google and Dailymotion is waiting for a deal. TF1 bought Wat.tv and try to use the user-generated content of the Internet for the television.
Advertising also knows a great change with the buzz marketing or viral marketing. This is a way of spreading a spot by a video.
For example, I'm sure you saw that Dove's advertise...
Social Networks
2006 also was the year of the social networks. You have have to take a look at the bigger, MySpace, to see the expansion of this. I think that ad spending on online social networks should grow considerably in 2007. It may be linked to factors such as international expansion, "niche" networks and Google's deal to supply search technology to MySpace.In the same order, Linked'In propose a way of finding a job just in rating people you know.
For example, I know a project manager, who knows a director. The director knows a ministre of the governement and those ministre knows the president. It's the less than 6 steps theory of social networks !Mobile TV
Mobile TV took its first steps in 2006 with professional content. The World Cup offered a first glimpse of what the broadcasting future for mobile might look like, and in 2007 another crucial element will be added to the mobile-TV mix — user-generated content (CGC). Given the impact the Web equivalent of this development has had in 2006, advertisers and marketers are likely to face a dizzying array of new choices.Word-of-Mouth
The influence of consumer generated content (CGC) on US consumers' purchase decisions will continue to grow in 2007. Now websites are fully about early adpaters and this will grow.Broadband Services
When broadband emerged, it was distinguished from dial-up by its always-on nature and the greater bandwidth available to users. These characteristics were seen as reason enough to trade up from dial-up. Now, however, broadband is about value-added services and is driven by providers bundling voice, video and data together. Services such as voice over Internet protocol (VoIP) are approaching the 30% penetration range. eMarketer predicts that one in four broadband households in 2007 will subscribe to a VoIP service, rising to nearly 40% of broadband households by 2010.






